AAP supports mindfulness of children’s media consumption
July 18th, 2016 by Mikhaela Monty and Leah H. Carr, MD.
http://www.2minutemedicine.com/aap-supports-mindfulness-of-childrens-media-consumption/
This article addresses the importance of controlling and keeping track of children and the internet. We are already in the modern time and antiques objects and teaching mechanisms are being replaced for modern technology. The access to the internet is everyday easier, in fact, most people cannot go a day without internet. Kids are using iPads, smartphones, laptops, among other internet related gadgets for learning, fun, or the need of the individual. Because of this the young generation has as well access to disturbing and sometimes frustrating. Children also have access to more video games and violence related material which is proven to affect their behavior as time passes.
Target: Parents from 25 to 60 years old.
How will global media consumption and advertising change by 2017?
July 1st, 2015 by Damian Radcliffe
This article talks about the significant increase in the use of the internet. Since 2010, time spent utilizing the web has almost multiplied from a normal of 59.6 to 109.5 minutes a day. Interestingly, time normally distributed to more customary media channels diminished from 402.2 to 375.8 minutes. Because of the Increase in internet use it is recommended for companies to invest in online marketing.
Target: 10+ years.
71% of internet usage now happens on mobile but TV still dominates global media consumption
June 13rd, 2016 by John McCarthy
this article talks about the global mobile internet consumption.It is a fact that desktop internet use is falling throughout the years while mobile is rising. in fact all customary media will recoil this year: silver screen by 0.5 for each penny, open air by 0.8 for each penny, TV by 1.5 for each penny, radio by 2.4 for each penny, daily papers by 5.6 for every penny and magazines by 6.7 for each penny.
Target: from 15 years old.
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