Ind. Ass.

Banco Popular

A)

Banco Popular’s gatherings are extremely smart with regards to gaining clients. They do both, online networking and mass email chains. These methodologies help them achieve a broad measure of conceivable clients. The way that they achieve their clients is by demonstrating to them their necessities and need, then continue by offering an answer by utilizing their products and administrations. The normally put photographs of how individuals might want to be, by indicating photographs of models or muscle heads, with a specific end goal to make the hallucination that they can achieve the same physical condition by joining the gathering. This makes a long haul relationship, in light of the fact that so as to see result it requires investment and once you have seen result its difficult to stop.

1 B) Their technique for focusing on promotions is finished by concentrating on the general public and searching for those spots where individuals with wellbeing or weight issues more often than not visit so as to place their advertisements, those are typically guaranteed clients. They additionally put numerous announcements on lanes with high movement, which makes it less demanding to achieve a bigger measure of individuals. The other technique is through social medias, for example, Facebook, Google YouTube and Instagram.

This organization those utilization a compensation for each snap advertisement administration, through social medias.

C)

1 Develop group of onlookers to whom you are attempting to address your advertisements: Popular’s plans a crowd of people of the individuals who need your administration, and can pay your administration.

2.Creat fancied substance: they present messages and pictures that may induce their clients.

3.Conduct your email: The BS bunch utilizes a promotion administration to deal with their messages.

4 Choose your send time: The BS aggregate more often than not send their messages amid business hours, this guarantees them that the individuals who get it are dynamic and might be keen on understanding them.

5 Track and Analyze: similarly as I probably am aware they ought to or do monitor open rates, navigate rates and email bobs.

D)

Gather: they gather information from different organizations in their industry in other to utilize it as an aide so as to execute their advertising methodology. They likewise gather information of what there conceivable clients are looking for.

Clergyman: go straight to the point, utilize just pertinent and valuable data, that may help clients/conceivable client to stay educated.

Make: make an idea pioneer position of your item, something that can make some buzz.

Offer: send to the focused on clients.

E)

Target Market: People looking to invest and a reliable bank.

Ferragamo

A)

The Ferragamo Corporation is surely understood for their promotion procedures. They are for the most part diverting and smart; they are likewise shown on the most seen occasions and TV directs on the planet. Their TV advertisements are fundamentally exhibiting how powerful their item are while in the meantime indicates the amount of fun you can have with it.

B)

Ferragamo is surely understood for utilizing TV ads, this is their key notice source. They are likewise present in social medias such Facebook and YouTube, were they offer all kind of sharp and engaging recordings of their image. All through their presence in the business sector they have built up a high enthusiasm for board ad, were they indicate photographs of there knew product offerings or their officially existing ones. They are typically joined by a few quotes, which now and again are shrewd and speaking to the customer’s advantage. They have as of late joined another online networking known as periscope for gaming purposes.

1 C) This organization doesn’t utilize email crusades.( so it doesn’t make a difference)

2 Develop gathering of people to whom you are attempting to address your promotions:

2.Creat craved substance:

3.Conduct your email:

4 Choose your send time:

5 Track and Analyze:

D)

Gather: see how to listen and gather helpful business sector antique. Those being from the opposition in the same business or contemplating the intended interest group needs and needs (request). Ferragamo does this by looking over individuals and requesting kinds of premium, which they then acquaint with the business sector for an altered period.

Minister: the capacity to clergyman essential industry data as approach to illuminate customers and inner partners. Compress or sift through the accessible information to get those that are applicable for your objective.

Make: build up an idea pioneer position for a certain point in their industry, implying that you ought to concentrate on making enthusiasm for one thing that may pull the most measure of customers.

Offer: for you to create and extend systems in online networking, sharing is the most essential angle.

«Portable first» is a promoting term that gets tossed around regularly, yet Ferragamo is making it a stride further, achieving Millennials with a versatile just crusade.

E)

Target market: wealthy people that can afford the brand.

Objective: make monotonous advertising nearness to keep or build their piece of the pie.

Luis Vuitton

1 2 Most of their advertisements happen through TV plugs and immense pennants in the city; by the by, they are available in online networking sending their ads attempting to achieve a higher measure of gathering of people. In any case, their main wellspring of notice originates from TV advertisements. Luis Vuitton presently has high measure of pop ups promotions in the web, for the most part on Facebook.

3 Their email battle focuses on an assortment of individuals, from current LV proprietors to the individuals who basically demonstrated enthusiasm for the brand. The messages are intended to be a blend of symbolism and HTML content, which offers data in any case if the beneficiaries can see the pictures. The email gives deals offers, steady information about their item, and a few contacts of neighborhood merchant in view of the recipient’s place of residence.

By doing as such they hope to build deals income, as well as expansion new, current, and potential clients.

1 The advertisement serving organization is utilizing a procedure of achieving each conceivable customer who is looking for an auto with a nearby value range, when they do as such they begin sending pop up promotions, and email containing data of close neighborhood merchant for them to contact. Other than this they contact any individual who demonstrates any kind of enthusiasm for the brand.

2 The brand is right now centering in focusing on family, keeping in mind the end goal to make a more solid name; this is exceptionally required after they’re past outrage. This system is utilized to clean their name and attempt to desert the past, which would be hard in light of the fact that they will dependably have in their legacy, the organization who swindled. I consider that their overhauling of online networking effort is more than required, so for me they are benefiting exceptionally at reestablishing clients confidence.

Int. Media Consumption

AAP supports mindfulness of children’s media consumption

July 18th, 2016 by Mikhaela Monty and Leah H. Carr, MD.

http://www.2minutemedicine.com/aap-supports-mindfulness-of-childrens-media-consumption/

This article addresses the importance of controlling and keeping track of children and the internet. We are already in the modern time and antiques objects and teaching mechanisms are being replaced for modern technology. The access to the internet is everyday easier, in fact, most people cannot go a day without internet. Kids are using iPads, smartphones, laptops, among other internet related gadgets for learning, fun, or the need of the individual. Because of this the young generation has as well access to disturbing and sometimes frustrating. Children also have access to more video games and violence related material which is proven to affect their behavior as time passes.

Target: Parents from 25 to 60 years old.

How will global media consumption and advertising change by 2017?

July 1st, 2015 by Damian Radcliffe

This article talks about the significant increase in the use of the internet. Since 2010, time spent utilizing the web has almost multiplied from a normal of 59.6 to 109.5 minutes a day. Interestingly, time normally distributed to more customary media channels diminished from 402.2 to 375.8 minutes. Because of the Increase in internet use it is recommended for companies to invest in online marketing.

https://www.themediabriefing.com/article/how-will-international-media-consumption-and-advertising-change-by-2017

Target: 10+ years.

71% of internet usage now happens on mobile but TV still dominates global media consumption

June 13rd, 2016 by John McCarthy

this article talks about the global mobile internet consumption.It is a fact that desktop internet use is falling throughout the years while mobile is rising. in fact all customary media will recoil this year: silver screen by 0.5 for each penny, open air by 0.8 for each penny, TV by 1.5 for each penny, radio by 2.4 for each penny, daily papers by 5.6 for every penny and magazines by 6.7 for each penny.

http://www.thedrum.com/news/2016/06/13/71-internet-usage-now-happens-mobile-tv-still-dominates-global-media-consumption

Target: from 15 years old.

Video Marketing

There are a lot of incredible reasons why video promoting reliably beats the competition.Recordings have been demonstrated to request more customer consideration than whatever other medium. Keeping in mind we’re amidst what some may call a substance over-burden for consumers, capturing attention is particularly key. Recordings build individuals’ comprehension of your item or administration by 74%; 26% of Internet clients search for more data in the wake of review a video. 80% of your online guests will watch a video and recollect promotions they watch online while just 20% will really read content completely. 75% of clients visit the advertiser’s site subsequent to survey a video. Doritos is a perfect example of a company that promotes effective video marketing. They succeed in the job of attracting people through their tv commercials and their live periscope giveaways.

Value Chain- Ind. Ass.

Value Chain:

Airbnb’s site gives a web crawler, which matches clients to properties, sets costs, banners potential issues. Airbnb takes various essential measures which empower setting up trust between the two executing gatherings, for example, character confirmation. To utilize Airbnb, site guests look for postings in their destination city. When they have found a spot, they can make an impression on the host with any inquiries concerning the room or its area. At that point they fork over the required funds utilizing a Mastercard or PayPal. Airbnb holds the cash until a day after visitors check in, guaranteeing that they are not cheated out of their money and that the visitors are dealt with well. Hosts list their properties on AirBnB’s site. Airbnb urges hosts to give however much data about themselves and the property as could reasonably be expected and offers them an expert picture taker for their property. Has with great notorieties get more business. Through Airbnb, visitors and hosts can check each other’s driver’s permit or travel permit, email address and telephone number, and associate Facebook profiles. The host and the visitor concede to the helpful strategy for trading the keys. Afterward, visitors and hosts rate each other on the web, so there is an enormous motivating force to convey a decent affair since terrible surveys implies less capacity to partake in the business sector in future for both hosts and visitors. Airbnb likewise consequently gives $1 million in protection against harm or robbery to almost the greater part of its hosts and just seldom gets claims. Airbnb has associates two gatherings of customers: travelers in need of settlement and proprietors willing to lease their place for short term.

How it has enhanced its operations:

With their site http://www.airbnb.com, you can lease a spot the most straightforward way. It has amazing listings, reasonable costs and their staff are extremely enthusiastic to cause and simple to reach by telephone or email.

How customers have benefitted from these improvements:

Airbnb gives travelers the choice of less expensive accommodation with low accessibility of spending convenience alternatives. Likewise, it permits explorers to encounter their destination less like a vacationer and more like a nearby by staying at neighborhood’s places instead of institutionalized lodgings, which for more uncommon experience during traveling. For the hosts, the capacity to get extra income by transient leasing of their homes.

Internet Media Consumption

Internet Media Consumption Studies:

Study #1: How mobile is overtaking desktop for global media consumption (June 2016)

This article basically describes a commonality of our society and describes how internet is recently being abused by young people in the society not only for educational purposes, but worse, they are using it at such alarming rates that they forget to make contact with the actual outside world since they are so focused on their mobile phones and the internet/ social media that many are forgetting to be social around friends and strangers. “The expansion of mobile internet consumption is an opportunity for traditional publishers and broadcasters, as much as a threat,” this quote poses the idea that although in some aspect, it is good to use the internet and gather important information from it, it is also a dangerous threat to some people who are constantly abusing it and others, are using it for extremely devious purposes and to extract information on people’s current location amongst other things. This specific article is most than anything else, targeted towards a young audience of teenagers who are the ones who abuse more of this social platform.

Study #2: Internet Driving Media Consumption:

This article shows a diverse number of statistics regarding Internet media consumption nowadays in the society we are currently living in. It is clear that the internet, as aforementioned has taken over our daily activities becoming part of us, some go to the extent that they cannot even  live without internet connection at home. This article stresses how internet consumption has grown to 10% in this coming year, expanding overall consumption in the market. Needless to add, it is certain that the internet has become a major media site, visited by billions each day. The statistics on the amount of time in minutes and hours spent on the internet nowadays is truly alarming, since we are not being voluntarily aware of it but people are starting to become more involved in this media site, even adults who barely know how to use a tablet use the internet! The rapid rates at which this is growing is extremely dangerous and could cause severe future damage to the upcoming populations.

Study #3: Mobile internet consumption to grow to 28% in 2016

Just as mentioned in the previous study, it is extremely clear that the internet media consumption is growing quickly and expanding rapidly more and more each day as years pass. There is a 71% of the internet consumption now that has become mobile which has generated a certain decline on desktop computer internet consumption since people are now “abusing” the internet through their own tablets and mobile devices with quick and immediate responses. It has also been quoted in this article how mobile internet has been growing while all other media are quickly declining and losing “force”. We cannot ignore the fact that internet is a pivotal part of society nowadays since after all it allows communication abroad for business and facilitates educational purposes with the information provided, however, it is being used at alarming rates for many other un-educational or unprofessional purposes and that is exactly the danger of this tool. This article is also geared towards the young teenage audience who abuses this tool and not necessarily for professional matters.

Ind. Ass.

Identify an online company similar to the business you are developing with your group, and explain its strategy to build its online brand.

Finding a company similar to the business we created was difficult, because of the fact that we are implementing something that currently does not exist in Latin America. But when thinking about a company that successfully competed overseas and adapted to the different cultures as we expect to do, i think about Ikea. Ikea is a Swedish furniture company now located in 48 countries all around the world and owning 384 operating stores. Ikea’s marketing is know to be original and more personal than the average store marketing. Ikea prints more that 200 million catalogue copies, which people find to be more personal than normal direct massive emails. They also make all kind of contests, which helps their company get more and more costumers. Ikea’s CEO claims that the internet has been one of the key components when it comes to marketing, through the internet they post all their catalogues, they make all different type of funny, instructional videos which help them accomplish their goal which is not just to be the biggest furniture company but also to be the easiest to instal while maintaining the best quality in the market. This company is the perfect example of content marketing, in all their marketing they create and distribute only the valuable and relevant content and that helps attract people and make them retain the clear image of the merchandise. They clearly knew how to adapt to different cultures and how to interact with all them to succeed in foreign land.

Individual Assignment -Nelson Tiburcio

1.

The marketing campaigns used by these companies are in their majority the same. They use common known marketing sites and they promote their brand through highly used services. Banco Popular uses more common marketing strategies and promote their brand to a bigger diversity of clients. This is because Louis Vuitton and Salvatore Ferragamo are brands not everyone can afford therefore their clients are more exclusive. These stores have their own webpage but very rarely use other webpages to promote their products. They use tv commercials mostly to promote their things and they specifically show while something of class is given. Ex: During a golf match, polo matches, etc. they do this so they get to the public with a better financial status due to the fact that this brands are very expensive. While Banco Popular uses a more general marketing, tv commercials, Facebook, youtube, etc.

2.

Organizations essentially access deals leads when they promote, send messages to their clients, distribute publicizing on sites and different stages of publicizing. Salvatore Ferragamo uses mainly Magazines and Online Marketing, targeting the wealthy society which will be able to afford their product. Louis Vuitton is good at promoting their brand in luxury malls, with big extravagant banners, they also use magazines and the way they promote their brand most effectively is through social media using famous models, artists and athletes. They use people who are considered to be role models in order to reach more people and boost their sales. By another hand Banco Popular is more general marketer, due to the fact that it’s directed to all type of people.

3.

The webpage is proven to be not of the most important selling tool of a company. Banco Popular does an exceptional job when it comes to their webpage. They through their webpage allow clients to do everything they need to do without having to actually attend to the physical bank which helps costumers save time and money. Although both Louis Vuitton and Salvatore Ferragamo have their official web pages, in my opinion they should change the way they sell their products and make it a little bit easier. These specific brands are easier to buy in other online stores than in their actual online pages, which is not good for their selling.

4.

Websites are one of the first things consumers see when analyzing a brand or a product.The presentation and visualization are the first thing costumers analyze and the thee companies have pretty neat and elegant presentations. Obviously when it comes to the presentation both Louis Vuitton and Salvatore Ferragamo excel in the fashion and luxury of their page, and this is because of the public they are addressed to. But the logic behind Banco Populars web page in my opinion is simpler to used and more consumer friendly. As I stated before I believe it would benefit Ferragamo and Louis Vuitton to better their webpages, make it more user friendly and try to eliminate having to ask for the prices of their products through email to be able to buy.

5.
Costumer service is one of the most important aspects when it comes to retaining costumers you already have and helping them make the decision of buying your product or service again and again. This is specially important for costumers like Louis Vuitton and Ferragamo. This is because their company is so exclusive they don’t usually get new costumers and once they get one it is a must for them to never let them go. That is why they excel in the costumer service in their stores and online selling departments. They offer things no ordinary store offer like exclusive treats inside the store offering costumers all different type of beverages and food. And due to the high price of their items they offer extremely good warranty in all their sales. Banco Popular differs from this two in this sense. This is because they have a bigger clientele and its more difficult for them to have as good costumer service as exclusive brands. But for the amount of people they handle they actually do have a good costumer service and they is part of why they are one of the biggest and more reliable banks in the Dominican Republic.

INDIVIDUAL ASSIGNMENTS (DORITOS, BODYSHOP & VOLKSWAGEN)

Development:

1.

Body Shop: The body shop groups are very clever when it comes to acquiring customers. They do both, social media and mass email chains. These approaches help them reach an extensive amount of possible customers. The way that they reach their customers is by showing them their needs and want, then proceed by offering a solution by using their goods & services. The usually place photos of how people would like to be, by showing photos of models or bodybuilders, in order to create the illusion that they can attain the same physical condition by joining the group. This creates a long term relationship, because in order to see result it takes time and once you have seen result its hard to quit.

Doritos: The Doritos Corporation is well known for their advertisement techniques. They are mostly humorous and clever; they are also displayed on the most viewed events and TV channels in the world. Their TV ads are basically demonstrating how irresistible their product are while at the same time shows how much fun you can have with it.

Volkswagen: Volkswagen is seeking a new marketing campaign; this is due to the carbon emission scandal, which caused the company huge losses. This new campaign is made in order to re-establish trust with their customers. The company is now coming up with emotional family advertisement with the purpose to forget their wrongdoing and get emotionally attached to the brand. As silly as it may sound this technique seems to be working.

2.

Sales leads basically refer to which techniques do the companies apply through their social medias with the purpose of increasing sales and create higher customer awareness. In theory the more you promote you businesses and products through marketing the more benefits you will get from sales leads.

Dorito: is well known for taking advantage this technique by investing a lot of money in advertisement in large events that receive a higher or even the highest views in public events, such as NFL Super Bowl, FIFA world cup, NASCAR Piston cup, etc.

Volkswagen: is also well known for implementing their marketing ads in highly viewed events, but beside this they are more focused on advertising their products through YouTube and Facebook, were people can appreciate the products quality and analyze the information available of these products.

Body Shop: Their method of targeting ads is done by studying the society and looking for those places where people with health or weight issues usually visit in order to place their ads, those are usually assured customers. They also place many billboards on streets with high traffic, which makes it easier to reach a larger amount of people. The other method is through social medias such as Facebook, Google YouTube & Instagram. This company those use a pay per click ad service, through social medias.

 

3. Now a days being involved in the Internet is vital for a company’s growth and customers retention. Advertisement wise, websites play an important role on customer’s acquisition an retention. Acquires customer by informing people of your services, and retains them by keeping them updated with your knew features and products.

Volkswagen has an extremely appealing website where they have all the brands they offer available within their platform. They even require your birthdate in order to provide you fully with all the details required regarding the brands they offer and their availability. Lastly, the Body Shop’s webpage available is extremely traditional they simply have a list of all their services and corresponding plan packages that are accessible depending on the region you live and other factors equal.

 

4. Websites in most of the cases are the first impression a customers gets from your company’s online presence, so its vital for you to have good website design. Design has a lot to do with “adding value” to the website, by having an appealing design on the page displayed companies are able to retain and acquire customers as previously mentioned, design has a lot to do with the overall product experience and satisfaction the customers receive when they enter the webpage.

 

people like to have a way to communicate and ask questions to the company from where they are receiving services. Customer services help customers save time by having easy access to all of the company’s information. The key reasons for why customer service is so important are for the followings:  The Best Customer Service Builds Trust, Customer Service Matters More Than Price, It Will Build Brand Awareness, Good Customer Service Reduces Problems & It Appeals to the New Customer.

 

 

 

 

 

 

 

Mastermind Marketing- Integrated Marketing Communications

Mastermind Marketing- Integrated Marketing Communications

Individual Final Assignment (Budweiser, Geico, Claro)

1. The marketing campaigns and media channels implemented by these companies are mainly the common youtube, billboard, facebook and instagram advertising that we see published in websites and in the streets. Claro in Dominican Republic is big on both pop-up advertising and mostly in sponsoring advertising in concerts and famous events in the Dominican Republic, by sponsoring big events like famous concerts they also implement a retention strategy by letting customers know they have the best wireless signal available and wherever you go, regardless of how far it may be they will always be offering the best wireless net in the country. To acquire new customers these companies basically see to appear in almost any internet website available and accessible in order to provide customers with information on their products, and at the same time use this technique to acquire more customers along the way. Claro in the Dominican Republic uses many radio advertising especially when it comes to the promotion of new concerts or big parties in the country. Budweiser has forever been known for publishing their ads not only in famous web platforms but also in events like the Superbowl with millions and millions of viewers, both a retention strategy and at the same time, a great way to acquire new customers through great advertising, mostly one that touches the customer’s heart inside. Lastly, we see a lot of Geico advertising in baseball games promoting car insurance, since games have millions of viewers around the world, especially US baseball teams, Geico advertising in both billboards in the field and on television promotes an easy way to attain more customers along the way and at the same time, retain those who already purchase their automobile insurance. These three companies are definitely big on advertising and they most certainly know how to acquire new customers and retain those who already use their product through good advertising and through a variety of channels and website platforms.

2)  Sales lead basically refers to the sharing of contents of your products to the different media and marketing channels to encourage customers to buy more and purchase the different products these companies offer. Businesses basically gain access to sales leads when they advertise, send emails to their customers, publish advertising on websites and other platforms of advertising. Geico, for instance is big on email advertising and they normally redirect the customers to the different web platforms they have so that customers can see the new products they offer in this case, insurance and the different offers they have available so that customers can purchase new deals and offers on car insurance. Budweiser showcases sales leads through the different sponsoring they generate and advertising in events such as the 2014 Fifa World Cup with their “Rise as One” thematic. These types of sales leads redirect customers to the different websites for further campaigns and for the purchasing of different products that are appealing to customers and the retention of these. Online reviews from experts on certain products influence greatly the topic of sales lead and the retention and acquisition of new customers on the various platforms.

3)  Websites play a pivotal role in the advertising side of a company and both acquiring and retaining new customers to buy and purchase products. Websites must constantly be updated so that when customers log into the site they can be able to see the newest offers available and purchase the products immediately. Websites must be able to provide adequate information regarding the products available and precisely where to purchase these. They must also have vivid images or videos so that when customers enter the site they can have an appealing image of what to expect from the product. Customer service is very important in the retention of customers because they usually look to have a pleasant experience in order to continue purchasing products, it has even been proven the fact that when customers have a positive experience with the website and the service provided, they tend to come back and purchase more products from the same platform or company. Anheuser-Busch has an extremely appealing website where they have all the brands they offer available within their platform. They even require your birthdate in order to provide you fully with all the details required regarding the brands they offer and their availability. Geico has an extremely vividly coloured and appealing webpage which immediately attracts the customer’s eye. Colors are a very important feature in websites since customers feel encouraged to continue reading regarding the offers available among others. They offer information regarding automobiles, renters, liabilities, traveling and different types of insurance which is easily accessible also by simply placing the zip code of where you live so that they can offer the best available insurance. It is also appealing how they have their little gecko lizard displayed for brand recognition. Lastly, the Claro webpage available is extremely traditional they simply have a list of phones and corresponding plan packages that are accessible depending on the region you live and other factors equal.

4) Websites influence greatly the customer decision-making process since customers generally look to have a pleasant experience when they visit the website, they also look to find the information they need regarding the product and what to expect from it. Design has a lot to do with “adding value” to the website, by having an appealing design on the page displayed companies are able to retain and acquire customers as previously mentioned, design has a lot to do with the overall product experience and satisfaction the customers receive when they enter the webpage. Both Budweiser and Geico have websites with added value since they have vivid descriptions regarding the product offers and they provide customers with the required information regarding their product. Budweiser, in my opinion has a creative website which offers not only updated information regarding a product, but also a fact sheet per beer to offer customers the different facts and components the beer has so that customers can be aware of what they are consuming in that specific beer brand. Claro, in my point of view, does not have so much of an appealing website of added value, because they have a very traditional design in their webpage and they offer the basic information of the product instead of going beyond the product line and what they offer. Web navigation in this case is extremely simple they provide general information to the customer instead of going outside the box in product offers among others.

5) Integrating customer service is key in retaining the customers the company already has. Customers who receive a positive experience from visiting the website tend to revisit the site and look for more products to purchase, however those who have a negative experience with the website or with the product in particular, will eventually stop to purchase products from that company or webpage. Technology is a key aspect of customer service since having updated technology channels help customers reach easily the webpage and help customers with particular questions they might have regarding the product, how to use it and where to purchase it. Customers enjoy rapid response from part of the customer-service platform whenever they have a problem so that it can be resolved as soon as possible and in the most efficient way. Emails are an easy and fast way in which customers can reach the platforms and receive direct responses regarding the products among others. Anheuser-Busch, the Budweiser web platform offers amazing customer service through different channels where customer can either dial  a number, leave a suggestion or drop an email in the box for any customer service response or questions they might have regarding the product. Integrating customer service into the websites is extremely pivotal and important in retaining the customers they already have and influence word of mouth for new customers.