BODY SHOP, DORITOS & VOLKSWAGEN

 

Body Shop

A)

The body shop groups are very clever when it comes to acquiring customers. They do both, social media and mass email chains. These approaches help them reach an extensive amount of possible customers. The way that they reach their customers is by showing them their needs and want, then proceed by offering a solution by using their goods & services. The usually place photos of how people would like to be, by showing photos of models or bodybuilders, in order to create the illusion that they can attain the same physical condition by joining the group. This creates a long term relationship, because in order to see result it takes time and once you have seen result its hard to quit.

1. B) Their method of targeting ads is done by studying the society and looking for those places where people with health or weight issues usually visit in order to place their ads, those are usually assured customers. They also place many billboards on streets with high traffic, which makes it easier to reach a larger amount of people. The other method is through social medias such as Facebook, Google YouTube & Instagram.

This company those use a pay per click ad service, through social medias.

C)

1. Develop audience to whom you are trying to address your ads: body shop designs an audience of those who are in need of your service, and are able to pay your service.

2.Creat desired content: they introduce texts and images that may persuade their customers.

3.Conduct your email: The BS group uses an ad service to manage their emails.

4. Choose your send time: The BS group usually send their emails during business hours, this ensures them that those who receive it are active and may be interested in reading them.
5. Track & Analyze: as far as I know they should or do keep track of open rates, click through rates & email bounces.

D)

Collect: they collect data from other companies in their industry in other to use it as a guide in order to implement their marketing strategy. They also collect data of what there possible customers are seeking for.

Curate: go straight to the point, use only relevant and useful information, that might help customers/possible customer to stay informed.

Create: create a thought leader position of your product, something that can create some buzz.

Share: send to the targeted customers.

E)

Target Market: The target market for the body shop club, are those who are able to afford their services and in need of a gym facility.

 

 

Doritos

A)

The Doritos Corporation is well known for their advertisement techniques. They are mostly humorous and clever; they are also displayed on the most viewed events and TV channels in the world. Their TV ads are basically demonstrating how irresistible their product are while at the same time shows how much fun you can have with it.

B)

Doritos are well known for using TV commercials, this is their principal advertisement source. They are also present in social medias such Facebook and YouTube, were they offer all sort of clever and appealing videos of their brand. Throughout their existence in the market they have developed a high interest in billboard advertisement, were they show photos of there knew product lines or their already existing ones. They are normally accompanied by some quotes, which in some cases are wise and appealing to the consumer’s interest. They have recently joined a new social media known as periscope for gaming purposes.

1. C) This company doesn’t use email campaigns.( so it doesn’t apply)
2. Develop audience to whom you are trying to address your ads:

2.Creat desired content:

3.Conduct your email:

4. Choose your send time:
5. Track & Analyze:

D)

Collect: understand how to listen and collect useful market artifact. Those being from the competition in the same industry or studying the target audience needs and wants (demand). Doritos does this by surveying people and asking for flavors of interest, which they then introduce to the market for a fixed period.

Curate: the ability to curate important industry information as way to inform clients and internal stakeholders. Summarize or filter out the available data to get those that are relevant for your goal.

Create: establish a thought leader position for a very specific topic in their industry, meaning that you should focus on creating interest in one thing that may pull the most amount of consumers.

Share: for you to develop and expand networks in social media, sharing is the most important aspect.

“Mobile-first” is a marketing term that gets thrown around often, but Doritos is taking it a step further, reaching Millennials with a mobile-only campaign.

Doritos has teamed up with social media influencers, who have created videos promoting new, limited-edition flavors.”

E)

Target market: teenager and kids who usually eat junk food.

Objective: create repetitive marketing presence to keep or increase their market share.

 

 

Volkswagen

 

1. Volkswagen is seeking a new marketing campaign; this is due to the carbon emission scandal, which caused the company huge losses. This new campaign is made in order to re-establish trust with their customers. The company is now coming up with emotional family advertisement with the purpose to forget their wrongdoing and get emotionally attached to the brand. As silly as it may sound this technique seems to be working.
2. Most of their ads take place through TV commercials and huge banners on the street; nevertheless, they are present in social media forwarding their commercials trying to reach a higher amount of audience. But their number one source of advertisement comes from TV commercials. Volkswagen currently has high amount of pop ups ads in the web, mostly on Facebook.
3. Their email campaign targets a variety of people, from current Volkswagen owners to those who simply showed interest in the brand. The emails are designed to be a mixture of imagery and HTML text, which offers information regardless if the recipients are able to see the images. The email provides sales offers, supportive info about their product, and several contacts of local dealer based on the receiver’s home address.

By doing so they expect to not only increase sales revenue, but to also increase new, current, and potential customers.

1. The ad serving company is using a strategy of reaching every possible client who is seeking for a car with a close price range, when they do so they start sending pop up ads, and email containing information of close local dealer for them to get in touch with. Besides this they contact any person who shows any type of interest in the brand.
2. The brand is currently focusing in targeting family, in order to create a more reliable name; this is highly needed after they’re past scandal. This technique is used to clean their name and try to leave the past behind, which would be hard because they will always have in their legacy, the company who cheated. I consider that their redesigning of social media campaign is more than needed, so for me they are doing very good at restoring customers faith.

Nordstrom, Saks Fifth Avenue and Il prato- Arianna Carbonell

 

1. Describe the major online and traditional customer acquisition techniques and describe how these organizations carry out campaigns with this objective. If they don’t execute these types of campaigns, then provide suggestions on how they could do this.

Nordstorm: is an upscale department store that competes with other high-end stores like Neiman Marcus; Saks Fifth Avenue; and Bloomingdale’s, a subsidiary of Macy’s (M). In order to acquire customers Nordstrom uses a several techniques the first is that they use social media sites as a form of “shopping” they offer promotions and even reference the pieces to their own website. Nordstrom in particular uses a service called like2buy that helps followers buy products they see on their favorite brands instagram feeds. If you click on Nordstrom’s instagram description visitors are directed directly to the product they want. In terms of traditional customer accusation, Nordstrom sometimes uses fliers to attract customers to their store usually if there is a sale.

Saks Fifth Avenue: they are an upscale department store that competes directly with Nordstrom. Their brands are different but they offer similar high end products. Their main online customer acquisition campaign is offering a discount for first time buyers. They also use their social media as a way to connect brands to their potential clients. As of traditional forms, they really don’t implement traditional forms of customer acquisition anymore because they have shifted towards an online market.

Ilprato: is a Dominican high-end store that sells similar items but at a much smaller scale than Nordstrom and saks fifth avenue. Ilprato uses social media as a way to capture new clients and retain old ones. Their social media sites link customer to their store. In terms of traditional forms of customer acquisition, they use word of mouth but other than that they have no other way of acquiring customers.

 

2. Describe the services of an ad serving company and explain their method of targeting ads. For the Dominican company, would you suggest that they advertise online using an ad serving company, pay per click ads, or instead advertise on Facebook, or another social media platform? Explain your recommendations. For the other two companies, investigate what type of online advertising and/or search engine marketing campaigns they currently implement.

 

An AD serving company is a company that places advertising in specific websites. These companies offer different types of targeting for their customers. Customers have the option of limiting their advertising or going nation wide.

Nordstrom: Nordstrom uses pintrest as a form of sale and they have been investing in social media because they have seen that it brings in new customers. Their main store Nordstrom does not use search engine marketing campaigns because they feel it brings down the brand but their outlet Nordstrom Rack does.

Saks Fifth Avenue: They engage in google ads, meaning that when you put key words such as fifth or handbags their website pops up. They also engage in online marketing, meaning if you enter their store and leave without buying later on a pay per click ad will appear redirecting you to the site.

Ilprato: With the store Ilprato advertising can be extremely expensive. In the United States, those big box stores can afford advertising because income per capita is higher. In the Dominican Republic, a store like Ilprato has a select number of customers and they already know who they are. In the end they want to capture customers that will buy rather than just social media fans. In order to do so they need to engage in more targeted ads. They should advertise on Facebook but only their fans and their follower’s friends. They want to capture clients with the same acquiring power that will go from just fans to being clients.

 

3. Describe the steps involved in developing an email campaign and explain how each organization is performing these activities.

According to marketing cloud there are six simple steps that companies must follow in order to craft the perfect email campaign. The first is that you need to segment your audience there fore you need to decide exactly who you want to target and with what message. The second is that you must create the content that is targeted and relevant to the people you want to market to. The third is to build your email. You must first crete a template and include images that attract the attention of consumers. The fourth step is to conduct deliverability tests; this means that you want to make sure that your email will reach your target market. The fifth step is to choose the time you want to send the message and that often depends on your target market. The last step is to track and analyze to see if people are opening it.

Nordstorm and Saks Fifth Avenue: Both these stores are pretty efficient at making email campaigns. They have properly segmented their market and often only send relevant information (new products available and sales). Both send their emails in the morning usually around 8am our time, I guess this means to them that more people will see their emails and have chosen that time because it has higher opening rates.

Ilprato: Ilprato manages their email campaigns a little differently. They only send to those people on their email subscription (current clients) and are usually very personalized. Images are present but sometimes are not necessarily intriguing or relevant in the message.

 

4. Explain the elements of developing a social media marketing strategy and describe what social media platforms the organizations are using and how they are engaging with their target audience.

According to socialmediaexaminer there are eight elements of a social media marketing strategy. The first is that you must identify business goals, meaning that you need to decide how you want to manage your social media. The second is setting marketing objectives, meaning you need to establish primary and secondary goals for your business. The third is to identify ideal customers. Differentiating buyers from a mass of people is not so easy so you must know your target audience’s age, occupation, income, interests, pains, problems, obstacles, habits, dislikes, motivations and objectives. The fourth is that you must research the competition because it can give you an idea of what is actually working and how you can make your own site better. The fifth is to choose the right channels because most of your customers spend most of their time online so you need to target them specifically. The sixth element is to create a content strategy so that your customers feel attracted to your site. The seventh is to allocate a budget and resources. Knowing your limits is an important part of social media advertising. The last element is to assign roles so that everyone knows exactly what to do.

Nordstrom: Nordstrom uses twitter, instagram, facebook, and pintrest as their main social media platforms. They are constantly engaged in their media without letting their viewers get tired. Their content ranges from sales to new trends in fashion. They try to appeal to every market without losing their brand image.

Saks Fifth Avenue: They use instagram, facebook and twitter as there main social media platforms. They are also constantly engaged with their consumers because that is the way they keep customers coming back.

Ilprato: Ilprato uses facbook and instagram as their main social media platforms. This way they can engage their audiences in a fun interactive way. Instagram for them has more hits than facebook because of the nature of the business.

 

5. In addition, for each example make sure to identify their target market; objective of the campaigns, and evaluate the design and execution of the online ads, email messages and social media presence.

Nordstrom: Their target audience ranges from 20 to 40 year olds. They go after mainly women but they do advertise their menswear. The objective of their campaigns are not to necessarily get more customers (because they already have such a large client base) but rather to get old customers to come back and buy. In terms of their execution, I believe that they do a great job because someone like me is constantly checking their site although their email frequency can be a little much. Their social media presence is amazing; they are able to captivate audiences from around the world.

Saks Fifth Avenue: Their target market is the same as Nordstrom and they as well target women. What they also do is that they target women for menswear because they know that women will buy things for their partners. Their email ads are very fun and innovative. They capture the attention of the reader almost immediately and make you want to go to their site. Their social media presence is very similar to Nordstrom.

Ilprato: Ilprato’s target market I would say would be a woman from 25 to 45 who are looking for fashionable apparel. They need people that can afford their merchandize. Their campaigns are to bring customers back to the store because they are aware of the limited amount of clients this country has. Their social media presence, I would say, is their forte. They handle it extremely well and keep clients updated on new trends.

Links

https://www.ometria.com/blog/instagram-strategies-examples

https://www.quora.com/What-is-Nordstroms-marketing-strategy

http://www.adweek.com/news/advertising-branding/saks-fifth-avenue-cmo-mark-briggs-explains-sweeping-changes-159883

https://hbr.org/2015/01/why-nordstroms-digital-strategy-works-and-yours-probably-doesnt

https://www.marketingcloud.com/blog/email-campaign/

8 Essential Elements of a Social Media Marketing Strategy

Successful Online Advertising

Organizations chosen for this particular assignment:

• Claro (D.R)
• Geico (Foreign)
• Budweiser (Foreign)

• Describe the major online and traditional customer acquisition techniques and describe how these organizations carry out campaigns with this objective. If they do not, provide suggestions as to what they could do

The three companies I chose, Claro, Geico and Budweiser respectively I chose because they have extremely good marketing techniques to attract their customers in their respective markets. Each use different techniques of marketing however, most of the campaigns they have had over the last couple of years have been extremely memorable and successful..

Geico, spending billions of dollars on advertising and marketing throughout the years was able to pass All-State and become one of the leading insurance companies in the U.S. One of the most successful parts of their advertising is the memorable humoristic characters they use as a tool so that customers can relate the product with the respective characters or animals. Ted Ward, marketing manager claimed that GEICO’s marketing campaigns each have different objectives and different allusions to multi-culturalism. The “Gecko” which is one of their most famous characters has been a leading part of GEICO’s advertising so much is this that when people see this lizard, they immediately think of this popular insurance company. The company also introduced a camel according to Ward as a “humorous way to relate how happy customers are saving money by insuring with GEICO”. Currently GEICO stands as the second largest automobile insurance company in the United States and most of this is a direct result of marketing campaigns and online ads. On the other hand, Budweiser has been known for carrying out memorable advertising especially in the Super-Bowl. Most people can recall the lost puppy commercial from last year’s super bowl ads or perhaps the politically-aimed ad from this year’s super bowl which brought about turmoil in the U.S in the heat of political campaigns. Regardless of their purpose at the time, Budweiser is definitely one of the companies with best advertising because they generally target with important topics of the moment. They all target the idea of “moving forward” and the fact that Budweiser will always be by your side regardless of whether you decide to go. Currently, they have embraced the America campaign which has added even more to their brand recognition because even after changing the beer name to America people still know it is Budweiser and this can only be achieved through years of successful investment in advertising and carrying out campaigns. Claro, a successful telecommunications company especially in Latin America and South America has been big on advertising as well. They mainly focus on digital marketing in the Dominican Republic, for example. they are big in advertising for concerts always offering ticket plans, mostly any concert you attend in the D.R you will see a Claro banner around and seating cushions with the red Claro labeling in them.

• Describe the services of an ad serving company and explain their method of targeting ads. For DR company would you suggest that they advertise online using an ad serving company, pay per click ads or advertise on facebook or other social media plat?

Ad serving companies basically help other business platforms place their advertising on website pages. They basically provide certain types of software to companies so that they can design and develop their respective advertisement campaigns. Ad serving companies use several methodologies to target their advertising including; direct advertising, campaign scheduling, targeting, technical support and reporting impressions. They track everything regarding your advertising to monitor it’s possible success in different web pages. For the DR company, in my personal case CLARO, I would definitely suggest that they implement pay per click ads and on social media platforms. Currently, I believe that they already have implemented certain online marketing strategies however, since they have the big competition of Orange in the company they should definitely implement more online advertising through different servers not only those with CLARO carriers but also for everyone that owns a phone. They should also expand through other provinces in the country and this can only be completely attainable through pay per click ads or pop-up boxes when people get on their phones or computer devices and obviously, this can also be attained through advertising on popular social media platforms as is Facebook, Instagram and Twitter.

• Describe the steps involved in developing an email campaign and explain how each organization is performing these activities

According to the website entrepreneur there are seven pivotal steps involved in the development of an email marketing campaign which are the following:

-Picking the right E-Mail marketing software system

-Building a list of emails with client database

-Setting up contact information capture forms

-Deciding what your goals are and what you wish to accomplish

-Setting up a system of auto-respond e-mails

-Adding triggers to e-mails (related messages of the business)

-Monitor the results you get from the emails.

Among the companies I chose for this particular assignment, GEICO has implemented great email marketing campaigns offering customers opportunities on insurance. With flashy emails they target a more informal audience and business platforms. The way they do their email advertising is through straight-forward hyperlinks since people don’t generally read long and exhausting email messages. Some of the subjects in their emails include: Turn around and come back to GEICO or Get a FREE rate on your next purchase which ultimately, grab the customer’s attention.

Budweiser on the other hand, is not very “Big” on the email marketing campaigning however, they do have a lot of digital marketing ads geared to a variety of target markets and a diverse audience. They have instagram and twitter pages where they constantly post new additions to their advertising and inform where for example they use hashtags like for instance #ThisBudsForYou where customers can access it and see new posts regarding the popular beer brand.

CLARO does not have an active email marketing campaign at least not in this region specifically. However in big countries such as Brazil, they have implemented active email marketing where they inform customers on new and improved cheaper phone packages which obviously tend to capture customer’s attention since as consumers we all look forward to cheaper packages and ways to save money.

• Explain the elements of developing a social media marketing strategy and describe what social media platforms the organizations are using and how they are engaging with their target audience

There are eight fundamental elements in the development of a social media marketing strategy which include:

-Identifying the main business goals

-Setting specific marketing-related objectives

-Identifying ideal customers

-Researching the competitors

-Choosing channels of distributing

-Creating a content strategy

-Allocating budget and resources

-Assigning roles (responsibility distribution among the business)

GEICO has amazing social media marketing strategy they have a diversity of channels including: Facebook, Twitter, Youtube, GeicoMore platform, Flickr and Pinterest. They use all these different channels to capture a variety of customers from around the globe specially those in the U.S. The idea is to attract as much consumers as possible by implementing a diverse number of channels. Through this channels they send out important messages on new promotion codes and offers through this channels they can also track how many people are following them and viewing their promotions.

Budweiser throughout the years has been extremely successful in marketing and social media promotion and campaigns. In past February’s super bowl Budweiser won the marketing campaign competing with other famous beer brands. They are also very active on social media sites where they have promoted their new branding of renaming the beer to “America”. They also got recognized for the Puppy commercial they launched because after this commercial people started having an affectionate relationship with the Budweiser brand where people feel connected to the brand itself.

As of CLARO, they also have extremely active social media campaigns as they are a telecommunications company. They promote through their virtual platforms the diverse concerts they sponsor in the country which not only benefits the producers but also through the purchasing of tickets for the concert they also provide customers with opportunities in phone packages and discounts. Whenever there are popular artists coming to the D.R usually claro is a big sponsor of all this and whenever you access a Dominican website you get a pop-up box with CLARO advertising and offers for new phone packages amongst other things. All these companies are big in not only marketing, but also they are active on social media which is a very important quality to take into account especially in this current time where people are active on both technology and social media.

• In addition, for each example make sure to identify their target market, campaign objectives and evaluate the design and execution of the online ads and social media presence 

GEICO: They target a more adult market specifically in the United States where they operate. The reason being, is because they are an automobile insurance company which is targeted for adults who have a license and own a car. They offer a direct-to-consumer auto insurance their main target audience is generally adults raging from 25-49 years old. They also target young tech-savvy adults, which are active on social media as they do promotions through their different media platforms. As of campaign objectives they ultimately want to reach all the possible audience specially those technologically savvy ones. They are very active on social media therefore they are currently posting ads and offering discounts to customers looking for auto insurance. They also set certain time horizons for instance; “It’s already over” or “It’s almost over” so that customers can access the platform immediately and purchase the insurance. All of these are successful advertising techniques because they generate a sense of urgency to the customers, which influences the soon purchasing of the product. Most of the design they use in their ads include the famous “Gecko” lizard which has become a popular symbol related to the brand. As aforementioned they have a big social media presence which has helped them capture even more customers in the United States as we have highlighted that in current times without social media presence it is extremely hard to capture a large audience.

BUDWEISER: This company’s target market is naturally people who are above the age of 21 and can legally consume alcohol. Mostly young college students and graduates who are most likely to consume beer in social events and frats. They emphasize the idea that Budweiser is always by your side regardless of the time of the year, season or mood state you are in. They also quote that Bud can also be referred to as “Buds” as in friends thus the brand recognition. As of campaign objectives this brand has always been big on the market and more so, extremely present marketing wise as they have been recognized several times for having the best Super Bowl ads and the most publicly acclaimed ones. As many beverage related companies, Budweiser has a strong social media presence which they use at times to launch certain videos and advertisements to see the general public response before officially launching it at times. They are present in various channels and platforms including Facebook and Instagram.

CLARO: Claro is one of the biggest telecommunications companies and it is highly present in both Latin America and South America. Their target market includes people who actually own a mobile device since that is the product they offer to their clients. Their campaign objectives focus on mobile promotion offering cell phones and mobile plans that are easily accessible to customers and are relatively cheap in pricing. They have social media presence since as a telecom business they are sort of “expected” to have active presence in the media and channels to promote what their product basically offers. Claro has pop-up ads as I previously mentioned which come out as you search through the web which gets into the consumer’s minds and serves as both a marketing and promotion method.

All in all, the three companies I chose for this specific assignment all have not only clear target market, but extremely successful marketing campaigns and most important of all, they are active in social media platforms which helps a lot with the product promotion and brand recognition.

REFERENCES:

http://adage.com/article/special-report-agency-alist-2016/geico-s-unskippable-ad-age-s-2016-campaign-year/302300/

http://www.marketingedge.org/marketing-programs/collegiate-echo/challenge-history/dma-international-echo-showcase/winner-geico

8 Essential Elements of a Social Media Marketing Strategy

http://www.targetmarketingmag.com/article/budweisers-america-can-absurd-or-genius/

https://www.edq.com/blog/5-companies-with-great-email-marketing/

https://www.entrepreneur.com/article/207662

How Does Ad Serving Work?

 

 

YouTube Link

Mastermind Webinar

Mastermind Webinar Strategies:

Our video storyline consists on a webinar and the purpose is to guide customers through the “online website creation” concept through this virtual seminar as they will have a number of questions regarding how to use the site and customize it their way. We believe this would be compelling to our target market because we are targeting this video to those professionals interested in our business and since most people are virtual nowadays a webinar would be a practical way not only to advertise our product to the public, but also, to inform people of our tools and what we offer since customer service is key in the field we have focused and people might have many questions regarding what to do and how to do them.

Ultimately, we would publish the video in different channels for instance, starting with Facebook where our friends can share the video using the hashtag #MastermindWebinar and this way it will be easily accessible to them. Also youtube will be a powerful ally to have for the video promotion and distribution since it has millions of users, viewers and subscribers who can share the video as well using the same hashtag or simply by subscribing to our channel: “Mastermind Webinar”.

The video promotion is extremely important since we need to first promote the video so that people are aware of it and later publish it, letting all viewers know what it consists of. We will promote it through our site, and we will also use other websites to place ads on pages or pop-up boxes so that all customers can see and access it. Also, through our instagram page we will post some videos advertising it as well along with posts solely dedicated to promote the video as a whole. The reason why we chose instagram to promote is because currently, it is one of the most viewed virtual platforms where we can acquire followers and promote our product as a whole.

Through instagram we can measure the amount of followers we have subscribed on our site and the amount of likes and views we have received regarding the video. Through youtube, we will also have this accessibility where we can see how many people have subscribed to our respective channel and at the bottom of the video published, it shows the amount of views we have had on the video. Lastly, through facebook we can see how many people have liked and shared our video. Therefore, we will have at least three different platforms to measure how many people have viewed our videos etc. which we will use as metrics to determine the reach and success our video has had.

Sleeter Group The Accountex Network

Alejandro Portalatin

15-0459

E-Marketing

Online Brand

 

Sleeter

A company that is similar to our developing business is Sleeter Group the accountant network. Sleeter is an online accountant group, which provides accountant services to startup & medium size businesses. So it’s basically directed to those companies how lack the knowledge to manage their own accounting processes. The site provides services though more than 700 accountants, they offer online webinars, and some training to ensure that you are able to understand and work with the accountants. The reason to why it is so similar to our business is because the purpose of the company is to help those who have a barrier to this subject. In our case we dedicate to translate those with language barrier to help them take their business to an international level by expanding their business through a website.

The way that they are making themselves known is through online advertisement, they are targeting a specified market and they place their ads to websites or things that those people may be searching. For example, they have a lot of ads in those websites, which are used to publicize startups, or when you search in YouTube for something related to accounting, it is highly probable that their brand may pop up.

Their acquisition strategy is basically direct their services at a low cost on a mass volume. This way many start-ups can attain their services. The way that they retain those clients is buy offering a service pack that ensures you that the client will be paying your service for a certain amount of time, by doing so the customers commits to pay lower service fee but for a longer period of time. They assign specific accountant to each client so they can create a business relationship, which makes it more likely for the client to stay faithful to the business. The also offer books and webinars to keep the clients up to date and informed on how to read the statements.

 

Online marketing:

The advantages of providing online marketing are the following,

“Cost Effective – Advertising online offers one of the most cost effective methods of marketing available in comparison with other mediums.

Online marketing allows for statistics to be measured more effectively and easily and at a lower cost.

Pay Per Click Advertising is notably the most effective means of generating immediate traffic, leads & sales to a website.

Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.

Target Audience Closeness – Online advertising enables marketers to get close to a targeted audience and remain that way.”

WEEBLY: Online Web Generator

 

Weebly is an online platform that is used to create website pages. It was created in 2006 by Chris Fanini, David Rusenko and Dan Veltri. The purpose was to help people create their websites for either personal or professional usage with a few clicks at first, but in time, they were able to innovate and adjust the system so that customers could enjoy a wide variety of options regarding the creation of their web pages. With weebly users have the ability to create their websites with protected passwords and play with archive capacity etc.. In other words, it allows its users to explore and become creative with the website creation, while at the same time, following certain rules of content. Weebly also has a platform of customer service so that users and customers can access it anytime they wish with any questions they have on the creation of the respective sites. Client wise, weebly has an email platform where users can ask questions and have an immediate response, which has added a lot to customer satisfaction because as an online web creator platform being able to respond questions in an immediate manner saves users from a lot of trouble and perhaps confusion that could later lead to site complications.

These are the steps to create a platform on Weebly:

• First customers must access: http://www.weebly.com
• Once you click on Weebly, you must click register and follow the registry process
• Then you will be asked a very important question which is what would you wish to create: Site, Blog or Online Store.
• Afterwards, you will select a logo or an image to have as display
• Later, you pass on to customizing your webpage or online store and adjust it to your particular taste

 

Weebly is definitely similar to our business model as we devised a project to help people create their own websites. It is definitely an interesting a modern tool to help customers achieve either an online shopping platform, a blog or a website. After researching the characteristics of Weebly and what it offers it seems evident that these platforms are nothing without great customer service to help with customer satisfaction and even helping them create a successful platform.

Video Marketing

Alejandro I Portalatin

15-0459

E-marketing

Benefits of video marketing

Among all the benefits of video marketing, one of the most important is the fact that videos have the potential of transmitting large amount of information. A simple 2 to 3 seconds video van transmit tons of historical, emotional, and academic information. In the following bullets ill state the benefits and the reasoning behind them:

• Customers tend to watch more video: 92% of B2B customers watch online videos. YouTube by itself has more than 4 billion views per day, and it’s the second largest search engine after Google, who also owns YouTube. 34% of shoppers are more likely to make a purchase after viewing a video ad. 48% of consumers say they trust online video ads.
• Videos is helping your competition, so if you don’t take advantage of this powerful tool, you might be left behind. 81% of senior marketing executives implement video ads. Businesses use video marketing as tactic to improve consumer engagement by including video in emails.
• Video is easily searchable.
• Videos are mobile meaning that they are easily accessed
• Efficiency: software developers continually find new ways to integrated sites so that video messages can be easily shared and broadcast via social media networking.
• Emotional benefits: video offers the opportunity to use sight and sound to connect emotionally with viewers via storytelling.

 

A company who has a good video marketing campaign is Dorito’s. The reason for this is because of the fact that they demonstrate how irresistible their products are, while applying a lot of humor in it. Which gets customers emotionally attached to their product.

Successful Video Marketing -Anheuser-Busch(Bud Light)- Arianna Carbonell

Video marketing is one of the most successful ways to captivate an online audience and draw attention to your brand. It has been proven that videos increase people’s understanding of your product or service and that after viewing the video people look for more information about your product. In order for your video marketing campaign to be successful you must meet certain criteria. The first is that your video must have an emotional appeal meaning you must leave your audience weeping, crying with laughter or stunned into silence. If your video does not provoke a reaction then it is missing something. The second element it must posses is relevance. People hate when their time is wasted so you must attract them with something meaningful and useful. In order to achieve this you must know your audience very well and appeal to their needs, desires, and even pains. The third element is that you must present people with the benefits rather than the features of your product. Show the audience how your product is going to improve their products. The fourth is that your video needs a strong narrative. The art of storytelling is difficult but it is the core of every marketing message. The fifth element is a call to action because that is the way you get people to react to the message.

Anheuser-Busch Companies is an American brewing company that makes the brand Bud Light. They have been able to successfully attract new clients with their catchy videos. Last year they presented the first ever-Spanish super bowl ad. With this they were able to attract Spanish-speaking consumers. Their ad was cleaver and told a story but most of all it had a call to action at the end of it.

Video Marketing Example Bud Light: https://www.youtube.com/watch?v=K9h01VCAPlg

Links: http://www.reelmarketer.com/5-essential-elements-of-marketing-video/

https://www.semrush.com/blog/plan-ahead-5-core-elements-of-a-solid-video-marketing-strategy/

https://en.wikipedia.org/wiki/Anheuser-Busch

Online Marketing Campaigns -Bigcommerce- Arianna Carbonell

Bigcommerce began in 2009 by Australians Eddie Machaalani and Mitchen Harper. By July 2011, they closed $15 million in Series A funding from General Catalyst Partners. Their client base grew 680% within a year. Through their platform a client is able to build a modern online store by customizing your site and choosing from over 100 ecommerce themes. They advertise that you can get design expert from experts and sell seamlessly on mobile devices. Their platform allows users to secure their website while at the same time accept payments and ship orders. You are also able to integrate the system with apps and even analyze your business. Their pricing strategy is as follows: $29.95a month for a standard and fast growing business, $79.95 a month for a plus service, $199.95 a month for a professional high volume businesses and for enterprises you must call for a quote.

Since their introduction in 2009, they have gained online presence through word of mouth. They haven’t really spent much on their own advertising but they do offer extensive services to their clients one of which is management of social media. What is wonderful about the type of business they have is that once the customer is acquired they basically have them for life. Switching over from another ecommerce site is very difficult and can be very costly. Their business is acquiring customers first hand, although they do offer transition services. Currently, more people are switching from Bigcommerce to Shopify because it is less expensive and Shopify has created an application that makes the transition smoother.

Bigcommerce has only had one marketing campaign that has been somewhat successful and it only shows all their affiliations and how easy and simple it is to grow your business. This campaign goes to acquire new customers but in reality it also works to retain them. By showing their customers how secure and effective they are they will be able to gain new customers but retain old ones.

Instead of using marketing campaigns, what Bigcommerce does is having an online social media presence on twitter, Facebook and YouTube. They also pay for their ad’s to come up when you search in Google the key words ecommerce. Their presence in social media helps them because their customers build trust in them.

Why is online advertising effective?

Online marketing allows business owners to experience a freedom that previously did not exist. People are now able to advertise and promote their products while still receiving an immediate response. Depending on the strategy the business owners choose the strategy will be more or less effective. Online advertising is usually cost effective because businesses are able to create, deliver, and execute an online marketing campaign to a full spectrum of viewers while only spending what is necessary in order to get the maximum rewards. Online marketing also allow marketing campaigns to reach the customer faster than using the traditional methods and it provides greater flexibility. What is most impressive about online marketing is that companies can have closeness with their customers. Businesses and customers can now build a relationship through online marketing.

Links:

https://www.bigcommerce.com/press/releases/bigcommerce-launches-automated-product-ads-facebook-and-twitter/

http://www.optimus01.co.za/why-is-online-marketing-so-effective/